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Web Site Technology

image of product: Don't Make Me Think: A Common Sense Approach to Web Usability

Don't Make Me Think: A Common Sense Approach to Web Usability

#1 bestselling Web design guide of all time is now updated with 3 new chapters and *loads* of inspirational samples. Must-read instructions for every marketing exec who approves or oversees a Web site. Entertaining and revelatory!

image of product: Google Eye Tracking Study: How Searchers See & Click on Google Search Results

Google Eye Tracking Study: How Searchers See & Click on Google Search Results

Improve your Google Ad ROI by using scientific data from a new Eye Tracking lab study. Features 64 full-color "heatmaps" of real searchers' reading & click patterns ; 5 copywriting tactics tested; which ad positions and bidding tactics work best.

image of product: B-to-B Web Site Homepage Design Research Study

B-to-B Web Site Homepage Design Research Study

  • 34 images & eyetracking heatmaps
  • 6 proven ways to improve your homepage
  • Real-life data on Oracle, IBM, CareerBuilser.com, Sun Microsystems, & 5 more Web sites

    • image of product: Selling Online Subscriptions Summit '08 Transcript + Slides

    Selling Online Subscriptions Summit '08 Transcript + Slides

    • Research from MarketingSherpa LLC
    • Landing Page Optimization Case Studies from MarketingExperiments
    • Case Studies from Sharefile, Magazines.com, The Ladders.com, AmericanGreetings.com, Encyclopaedia Britannica, FamilyLink.com. ThomasNet, Stratfor, Phanfare
    • Panel discussions with Hoover’s, Zagat Survey, Rhapsody, The Economist

    image of product: ME—004: Landing Page Optimization for Ecommerce

    ME—004: Landing Page Optimization for Ecommerce

    You’ll learn proven techniques including:

  • How to prioritize messages and optimize your own landing pages
  • How to develop a motivating value proposition
  • How to reduce friction and motivate page visitors to move forward and take action





    • Also in Web Site Technology


    image of product: ME-003: Landing Page Optimization for Subscriptions.

    ME-003: Landing Page Optimization for Subscriptions.

  • Online and on-demand seven session course
  • Optimize subscriptions paths
  • Remove unnecessary steps
  • Communicate value at every step
  • Capture only essential information


    • image of product: New, Updated Search Engine Marketing Kit, v2.0

    New, Updated Search Engine Marketing Kit, v2.0

  • Handy binder format for convenience and easy reference
  • Step-by-step how to market, present, and price your search engine services
  • Case studies and interviews
  • CD-Rom packed with tools and documents


    • image of product: The Usability Kit

    The Usability Kit

  • 397 pages & CD Rom
  • Ways to evaluate and test your sites usability
  • Usability blueprints for blogs, product pages, shopping carts, and more


    • image of product: The Web Design Business Kit, 2nd Edition

    The Web Design Business Kit, 2nd Edition

  • Two-volume set plus CD-ROM
  • Expanded kit with new chapters and documents
  • Template documents (including contracts) covering a wide range of business functions
  • Practical advice on organizing your business and maximizing revenue


    • image of product: B2B Website Usability:Guidelines for Converting Business Users into Leads & Customers

    B2B Website Usability:Guidelines for Converting Business Users into Leads & Customers

    Lab data shows typical B-to-B websites frustrate & annoy prospects.
    Simple changes can raise lead generation and sales:

  • 144 hands-on Guidelines to revamp B2B sites to lift response rates
  • 158 B2B website screenshots (inspirational) Published 3/07 by Nielson Norman Group PDF downloads instantly 282 pages; 100% money-back guaranteed


    • image of product: MarketingSherpa Annual Membership

    MarketingSherpa Annual Membership

  • 800 + Case studies
  • 560 + How-to training resources
  • 300 + Interviews
  • 210 + Special Reports articles Research database - more than 4,450 data points
  • 2,700 + Creative samples
  • 50 + Topical microsites
  • 365 + Marketing Awards calendar listings &
  • 920 + Marketing, Advertising & PR events

    • BONUS - Members get 10% off SherpaStore purchases of Benchmarks, Handbooks and Summits


    image of product: ME-001: Fundamentals of Online Testing

    ME-001: Fundamentals of Online Testing

  • Online and on-demand seven session course
  • Learn what constitutes a valid sample size
  • Determine the best test design for your objective
  • Find out the best methods for interpreting your results
  • Calculate ROI based on your research


    • image of product: Email Marketing Certification Course

    Email Marketing Certification Course

    Enroll in our online course today and:

  • Download free templates designed by our optimization experts including email capture forms, outlines for body copy and layouts for landing pages.
  • Learn to optimize your email message and design envelope fields that improve deliverability and increase open rates.
  • Explore real case studies and the latest research benchmarks.



    • Optimization Workshop

    877-895-1717


    Email Summit '09


    Top 5 Bestsellers

    Updated: August 11, 2008

    1. B-to-B Demand Generation Summit 2008
    2. Search Marketing Benchmark Guide 2009
    3. Landing Page Optimization Training Workshop Series
    4. B-to-B Lead Generation Handbook
    5. Business Technology Marketing Benchmark Guide

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