Meet the Author:
Professional Copywriter Karon Thackston
 I have been in love with advertising since I was six years old. It was fascinating to me that the way words were used, the way particular images were shown or where a logo was placed in an ad would decrease or improve its performance. The whole advertising process was exciting and I literally fell in love with it! Since that time I have spent my business life in pursuit of advertising knowledge. Every job I have held in the corporate world - from newspapers to radio stations to ad agencies - has allowed me to learn more and more about the process of advertising.
A few years ago, I began to study the Myers-Briggs outline of behaviors and eventually graduated from a DISC Behavioral Model course. Once again… the ways in which people respond to various words, actions, colors or attitudes had me in awe. As I began to incorporate those new bits of knowledge into my copywriting, I found it was working better and better. The one thing I've discovered over the past 17 years in advertising is that: Most Buying Decisions Are Emotional!
Your Ad Copy Should Be, Too. I have owned my own business since 1999. KT & Associates provides the services of copywriting, copy editing, ghost writing and ezine article writing and ezine article submission. I am an internationally published author and an International Certified TeleClass Instructor. I hope you enjoy The Step-By-Step Copywriting Course.
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Step-By-Step Copywriting Course, 4th Edition
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