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Search Marketing Benchmark Guide 2009

1,928 search marketers surveyed

170 charts and 45 tables

12 eyetracking heatmaps

6 real-world Case Studies

Stats on costs per click, conversion rates,
SEO vs. PPC, and more

Growth rates and ROI of search marketing vs.
other marketing tactics

ROI of geotargeting and local search

Plus, two new Special Reports:

The Branding Effect of Search Advertising
Heatmapping Baidu to Understand Chinese SERP Viewing

Click here to download Executive Summary

B-to-B Demand Generation Summit 2008 - East & West

Boston, October 5-7, 2008

San Francisco, October 26-28, 2008

(Cick here for hotel information)
This 5th Annual MarketingSherpa Summit offers:

19 all-new Case Studies

Latest Research on B-to-B marketing

Training Day for Landing Page Optimization

Save $100 - Ends August 29th

MarketingSherpa B-to-B Lead Generation Handbook gives you:

Step-by-Step Instructions from beginning to end of lead generation campaigns

Over 150 Real-life Case Studies, tactics, how-tos

60 Stats, Data Charts and eyetracking heatmaps

158 creative samples

Download the Executive Summary

MarketingSherpa Annual Membership

800 + Case studies

560 + How-to training resources

300 + Interviews

210 + Special Reports articles Research database - more than 4,450 data points

2,700 + Creative samples

50 + Topical microsites

365 + Marketing Awards calendar listings &

920 + Marketing, Advertising & PR events

BONUS - Members get 10% off SherpaStore purchases of Benchmarks, Handbooks and Summits

5th Annual Business Technology Marketing Benchmark Guide 2008–09

New Findings from over 10,000 business technology buyers

934 marketing professionals surveyed

216 charts, tables, and eyetracking heatmaps

6 New Special Reports

Instant access to the Executive Summary

Podcast- Listen to Research Director Stefan Tornquist tell you what’s new in this Guide.

Budget Planning Special - $50 off for the month of August

Also in Newest Items

2008 Landing Page Handbook

-> Page Design & Copy Instructions
-> 54 Stat & Data Charts
-> 114 Samples of Landing Pages to Copy
-> Help for Search, Email, B-to-B, Ecommerce, Blogs & Lead Generation Conversions

Click here to Download the Executive Summary

Risk-Free: 100% money-back guaranteed In Stock Now - Ships in 24 hours

2008 Online Advertising Handbook + Benchmarks

Fact-based data for online advertising strategy, tactics, and general know-how

577 advertisers and marketers surveyed

Filled with common sense design and scientific targeting

30 Images/Creative Samples

116 Tables and Charts

Download the executive summary

Email Marketing Benchmark Guide 2009

Please sign up below to be placed on the 2009 Email Marketing Benchmark Guide waitlist. (registrants will receive a $100.00 discount when the new edition is published)

The Professional Services Marketing Benchmark Report

Includes 70 charts and tables plus real-life advice from 200 professional services buyers on what marketing tactics work, what mistakes to avoid when pitching new accounts in marketing, consulting, IT and other professional services.

Yahoo! (unofficial) Search Marketing Handbook

Discover how to tweak your Yahoo! Search Marketing (formerly Overture) ad campaigns to better clicks and better ROI.

step-by-step instructions for beginners

34 illustrations

25 advanced tips to improve results

edited by Andrew Goodman, best-selling author of Google AdWords Handbook

Don't Make Me Think: A Common Sense Approach to Web Usability

#1 bestselling Web design guide of all time is now updated with 3 new chapters and *loads* of inspirational samples. Must-read instructions for every marketing exec who approves or oversees a Web site. Entertaining and revelatory!

B2B Website Usability:Guidelines for Converting Business Users into Leads & Customers

Lab data shows typical B-to-B websites frustrate & annoy prospects.
Simple changes can raise lead generation and sales:

144 hands-on Guidelines to revamp B2B sites to lift response rates

158 B2B website screenshots (inspirational) Published 3/07 by Nielson Norman Group PDF downloads instantly 282 pages; 100% money-back guaranteed

B-to-B Web Site Homepage Design Research Study

34 images & eyetracking heatmaps

6 proven ways to improve your homepage

Real-life data on Oracle, IBM, CareerBuilser.com, Sun Microsystems, & 5 more Web sites

Email Newsletter Usability:165 design guidelines for subscription interfaces & newsletter content based on user research

Scientific data on how to optimize your online subscription form to get more opt-ins; plus how to design your newsletter to get higher open, click, and reader loyalty rates. Features 165 handy illustrations. By Jakob Neilsen's research group.