MarketingExperiments Landing Page Optimization Certification Workshop - Miami

Maximize The Effectiveness Of Your Landing Pages - And See Your Revenue Increase

The fastest, least expensive way to increase your sales is to optimize your web pages. But optimization can be difficult. The challenge isn’t developing a way to test (there are many tools for this). The challenge is discovering what changes to test.

MarketingExperiments’ Landing Page Optimization Workshop – Miami, March 14, 2009, is carefully designed to help you discover exactly what you need to change on the key landing pages from your ecommerce, subscription, or lead-gen paths.

It features live optimization and advice from the optimization experts at MarketingExperiments

Every single moment is carefully planned to help you increase your revenue. There are no vendor presentations, no industry speeches, and no repeat sessions.

Proven Techniques for Instant ROI

During the course you’ll learn proven techniques you can begin implementing immediately, including:

1. How to prioritize messages and optimize your own landing pages using our patent-pending conversion formula
2. How to identify and express an effective value proposition that motivates your page visitors toward the desired action
3. How to reduce your website abandon rate by minimizing Friction and overcoming the remainder through effective incentives
4. How to increase page relevance and reduce visitor anxiety
5. How to design landing pages to hold and engage the attention of your readers
6. How to test and track metrics and analyze results to make further improvements

Learning

At the Landing Page Optimization Certification Workshop you will learn a systematic (patent pending) methodology for optimizing all of your landing pages (How much can it help you?)

Achievement

You will achieve professional certification in Landing Page Optimization from MarketingExperiments.com.

Instructors

The Landing Page Optimization Workshop will be lead by one of the most experienced website optimization teams in the world. The instructors include (See the full bios):

• Dr. Flint McGlaughlin - the Director of the MECLABS Sciences Group
• Jimmy Ellis - Director of Optimization Research for MarketingExperiments
• Jeanne Hopkins - Chief Marketing Officer for MECLABS
• Aaron Rosenthal - Director of Channels Research for MarketingExperiments

Cost

This workshop costs $995. If you are planning on going to MarketingSherpa’s Email Summit ’09, you can purchase a bundle deal with this workshop for $2,190 (save $200 if you reserve before January 16).

Location

InterContinental Hotel, Miami, Florida
March 14, 2009

This location for the Landing Page Optimization Workshop is the InterContinental Hotel, located in Miami, Florida. just minutes from South Beach. This alluring downtown Miami Hotel offers breathtaking views of the Biscayne Bay.

MarketingSherpa has a limited number of hotel rooms blocked at a special reduced rate of $299 a night, for Email Summit ‘09 attendees. As a Landing Page Optimization Workshop attendee, you also qualify for these rates. The cut off to get this special rates is February 20, 2009.

For more information, contact:
InterContinental Hotel
www.ichotelsgroup.com
Discount code: MSH
(305) 577-1000
100 Chopin Plaza, Miami, FL

Notes From Attendees:

"Great Course! Judging from the sheer number of actionable ideas that came to me during the day, this was perhaps the best course I have ever attended."
Chris Smythe,Internetseer.com, Inc.

"My expectations were not only met, but exceeded! It was not only extremely informative but also engaging and fun."
Caroline Baker, Vocus

"This course offered a tremendous amount of information in a very compelling way. Time well spent."
Frank Gibbons, Chief Media

"This course was an eye-opener in best practices. Thank You!"
Jay Masino, Motorola

"Great Course – adds “science” to what we do and confirms the need to test and dissect email marketing efforts."
Celestine Turner,Verizon Wireless

"This course will help improve every aspect of my email campaigns and landing page optimization. Bravo!"
Hannah Cusack, Messenger International

"This was AMAZING! Normally, I go to these events and leave disappointed because it is for beginners and there’s nothing new for a marketer like me. This was NOT the case by any means. There was more in-depth information than I have seen in too long. This was fantastic. The best class I’ve been to – period."
Tressia Gehrke, Travel Portland

"The course gave an in-depth understanding of proven best practices in email marketing. Most courses give top-line information on many topics – this course provides practical, hands-on approach that is readily “translatable” to our own email marketing strategy implementation."
Deirdre O’Boyle, DHO Consulting, Inc.

"Excellent course! I am a direct marketing veteran with years of experience in email marketing. This is one of the best courses I have attended – intense, focused and stimulating to the strategic thinking process."
Runa Chatterji, Astrology.com

"Good course; tons of excellent information presented in a clear way. I have already found multiple ways to make changes to my email campaigns and landing pages that will provide immediate results."
Mark Sincavage, Covance Inc.

"Excellent course . . . very helpful. This gave me a lot of ideas for testing. The content is very relevant to what we actually do, not just a bunch of idealistic advice."
Kristen Shaw, Bill Me Later

"Excellent! Wonderful application of urgency (artificial and natural). It was amazing to get this much information in a single day! It kept me on the edge of my seat for eight hours – no small feat!"
Jorin Hawley, ICF International