MarketingSherpa's Email Summit ‘09

Enthusiasm For Email Means Greater Competition

In a difficult economy, marketers of all types are turning back to email: they see it as the eye in the raging economic storm. Low cost, targeted and able to move the needle with prospects as well as current customers, email is in the front and center among marketing tactics [Source: 2009 Email Marketing Benchmark Guide].

Enthusiasm for email is going to mean greater competition in the inbox. Those organizations that use email successfully throughout the downturn will be those that practice email responsibly and efficiently - through creativity, personalization, segmentation, testing and pristine list management.

Successful and Proven Email Tactics and Strategies

Come to MarketingSherpa’s 4th Annual Email Summit in Miami, March 15-17 (Sunday - Tuesday), 2009, and leave with practical and specific Email tactics and strategies that you can apply directly to your company - whether you’re involved in B-to-B, Consumer, operations, small business, multinational or agency.

Results are what matter, especially now that every tactic is being evaluated for its ROI. And that’s the focus at all of the Email Summit ’09 sessions and trainings.

• 5 General Sessions, which include analysis of successful domestic and international email campaigns, the role of email in Web 2.0 marketing, optimization Case Studies, increasing database, and Email Award winners.
• 2 Learning Tracks, 24 sessions - You can take your pick from the Advanced Strategies track or the Current Case Studies track. Industries represented include, skin care, insurance, sports, employment, fashion, luxury, marine, cameras, finance, high tech, and telecommunications.
• One-day training. As part of the Expert Email Marketers Package you can take the Email Messaging Optimization Workshop on Sunday.

Reserve your place at Email Summit ’09 and save $200.

24 Case Studies

The breakout sessions on Monday and Tuesday feature 24 Case Studies - practical and proven tactics to help you improve your Email marketing results. Be sure to read the full agenda.

1. Apply artificial intelligence to email optimization
2. Gain strategies for effective post-slick personalization
3. Integrate email and web analytics data to boost conversion rates
4. Leverage your database by combining list and trigger-based campaigns
5. Use multichannel marketing to recover email addresses
6. Revamp Email Design to Improve Results
7. Find out how to get reliable results from multivariate testing
8. Increase revenue through segmentation strategies based on recency, frequency and monetary value
9. Overcome legal and compliance obstacles
10. Follow best practices in email marketing on a low budget
11. Address consumer privacy and security concerns
12. Utilize email marketing in branding initiatives
13. Increase the effectiveness of your email and landing pages
14. Enhance engagement of email newsletter through user generated content
15. Create an email control group to justify initiatives and expenditures
16. Implement customized email alerts to boost revenue and lower costs
17. Walk away with top tips for running an email RFP
18. Create innovative content and design that resonates in business marketing
19. Manage an email marketing program through dynamic times
20. Maximize the effectiveness of mobile email marketing
21. Launch and manage international email marketing initiatives
22. Combine email with SMS and instant messaging to optimize customer contact
23. Take advantage of email and word of mouth marketing
24. Make Email enable the Continued Success of Web 2.0 Marketing

Expert Email Marketers Package

“This Workshop was an eye-opener in best practices. Thank You!”
Jay Masino, Motorola

“Judging from the sheer number of actionable ideas that came to me during the day, this was perhaps the best Workshop I have ever attended.”
Chris Smythe, Internetseer.com, Inc.

“Great Workshop - adds “science” to what we do and confirms the need to test and dissect email marketing efforts.”
Celestine Turner, Verizon Wireless

When you sign up for the Expert Email Marketers Package (ticket + workshop), you enroll in MarketingExperiments one-day Email Messaging Optimization Certification Workshop, which takes place on Sunday, March 15. It is an intensive training opportunity.

Take the one-day Email Messaging Optimization Certification Workshop and you’ll:

• Learn to optimize your email message and design envelope fields that improve deliverability and increase open rates.
• Explore real case studies and the latest research benchmarks.
• Download free templates designed by our optimization experts including email capture forms, outlines for body copy and layouts for landing pages.

Graduates of the Email Messaging Optimization Certification Workshop receive their Professional Certification - a valuable asset in today’s competitive job market.

While in Miami, network with 800 of your marketing peers from around the world.

Gain valuable information from the many vendors at our Expo and find out who will be MarketingSherpa’s 2009 Email Award winners.

It’s MarketingSherpa’s biggest Email Summit ever, with three days worth of Case Studies, panels, training and research data that will provide answers to your most pressing email marketing challenges. (See last year’s list of attendees)

Reserve your place at Email Summit ’09 and save $200.

2009 Awards
Every year we hand out awards for best email campaigns. There will be over 10 categories which includes the best B-to-B and Consumer campaigns that took place in 2008.

When you reserve you place at this year’s Email Summit, you’ll also receive a hardbound edition of the 2008 Email Award Winners, made possible by a sponsorship from ExactTarget.

Be recognized by your peers - Submit your campaign before the deadline on January 16, 2009.

Expo
You’ll have more time this year to visit the booths on the show floor, which will be set up by top vendors. This is not only a good way for you to get direct answers about products that could help you, but it’s another way to network.

Back by Popular Demand - One-on-one Consultation
Take advantage of private consultation clinics where you’ll get one-on-one consultations on Email marketing. Make an appointment at the Summit and have an expert evaluate your Emails and landing pages.

Summit Location:
InterContinental Hotel
Miami, FL
MarketingSherpa has a limited number of hotel rooms blocked at a special reduced rate of $299 a night, for summit attendees. The cut off to get this special rates is February 20, 2009.
For more information, contact:
InterContinental Hotel
www.ichotelsgroup.com
Discount code: MSH
(305) 577-1000
100 Chopin Plaza, Miami, FL 33131