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MarketingSherpa Annual Membership

  • 800 + Case studies
  • 649 + How-to training resources
  • 344 + Interviews
  • 268 + Special Reports articles Research database - 7908 data points
  • 3086+ Creative samples
  • 50 + Topical microsites
  • 365 + Marketing Awards calendar listings &
  • 953 + Marketing, Advertising & PR events


  • BONUS - Members get 10% off SherpaStore purchases of Benchmarks, Handbooks and Summits

    6 Good Reasons To Sign Up:

    1. 24/7 access to the research you need for budgeting, forecasting, and tactical decisions & data that'll make your presentations sing.
    2. Instant access to inspiration with over 800 Case Studies and 2,700 Creative Samples from real-life marketing campaigns and tests.
    3. Access to our library of best practices for everything from emailing consumers to B-to-B lead generation campaigns.
    4. 10% discount off SherpaStore purchases. It's possible to recoup the entire cost of your annual membership in a single shopping trip.
    5. Satisfaction Guarantee. If at any time you're unsatisfied with your membership, simply call customer support for your pro-rated refund.
    6. Need help finding what you're looking for? Contact our Licensed Librarian Erin Donovan at librarian@marketingsherpa.com and let her help you find what you need, when you need it.
    7. Bonus - Activate your MarketingSherpa Membership today and receive the limited edition 2008 Email Awards Book(Only 598 left).
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    The Many Privileges of MarketingSherpa Membership

    Membership gives you entry to our extensive library of current, real-life marketing. You get access to ALL of our case studies, how-to-training resources, interviews, special report articles, creative samples as well as our extensive research database. You can buy anything from us and take 10% off the price.

    5 Good Reasons To Sign Up

    1. Whether you're an individual, a marketing department or an agency, you have 24/7 entrée to the research you need for budgeting, forecasting, and tactical decisions & data that'll make your presentations sing.
    2. You have instant access to inspiration with over 800 Case Studies and 3,000 Creative Samples from real-life marketing campaigns and tests.
    3. When in doubt you can always refer to our library of best practices for everything from emailing consumers to B-to-B lead generation campaigns.
    4. With your 10% discount off SherpaStore purchases, it's possible to recoup the entire cost of your annual membership in a single shopping trip.
    5. If you aren't satisfied, you can get out of your membership any time and get a full, pro-rata refund of all unused months of your membership

    For Members Only
    Members Only 7,900+ Research Record Database
    Members Only 870+ Inspirational Case Studies
    Members Only 3,000+ Creative Samples Library
    Members Only 650+ How-to Training Library
    Members Only 1285+ Events Calendar & Awards Database
    Members Only 10% SherpaStore Discount
    Membership Satisfaction Guarantee
    Group Membership Discounts


    Members Only 2,800+ Research Record Database

    Need a statistic, metric, or other number quickly? MarketingSherpa's private Research Database features our exclusive study results and eyetracking heatmaps -- plus abstracts from 669 external research organizations.

    • 7,900+ research records (new entries added weekly)
    • Easy to search by topic & research org
    • Demographic stats and tactical data included
    • Includes findings summaries and useful hotlinks
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    Members Only 870+ Inspirational Case Studies

    Discover how your real-life peers solve tough marketing challenges. MarketingSherpa's Case Study Library is:

    • Searchable by topic -- Including search marketing ... business-to-business lead generation ... ecommerce ... branding and re-branding ... email marketing ... etc. 52 advertising, marketing and PR topics in all.
    • Searchable by brand name -- From AFLAC to Zappos (and nearly everyone you can imagine in between).
    • Based on exclusive interviews with the real-life marketers.
    • Average 1,000 words long (plus creative samples).
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    Members Only 3,000 + Creative Samples Library

    Need ideas? Nothing's worse than starting with a blank piece of paper (or empty computer screen) when you have to create new high-impact marketing creative.

    • Inspire your copywriters
    • Share with your graphic and Web design teams
    • Galvanize marketing brainstorming sessions
    • Hotlinks to real-life results of the campaigns the creative was made for - so you can tell how well it worked.
    • Especially useful for Web site, landing page, and email campaign re-design sessions.
    • 10-20 new Creative Samples added each week
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    Members Only 650 + How-to Training Library

    Do you have to train new marketing staff or brush up on particular tactics yourself? MarketingSherpa's how-to articles and interviews is the first place to start for best practices on nearly every aspect of marketing.

    • Easy to search -- You can search how-to articles by industry, target market, and/or marketing tactic. Hundreds of topics are covered, including everything from how to market via podcasts to how to get higher email response rates.
    • Based on practical reality -- MarketingSherpa interviews real-life marketers from every industry including Hollywood, software, consumer packaged goods, publishing, ecommerce, business services, international marketing.
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    Members Only 1,285+ Events Calendar & Awards Database
    Events Calendar

    Tracks 920 marketing, advertising and PR tradeshows and events you might want to attend (or speak at.) Search easily by marketing topic, event organizer, date, and/or by geographic region.

    Awards Database

    Tracks 365 annual marketing, advertising and PR awards that you may want to nominate yourself for, from the Clios to the Webbys. Search easily by topic, organizer and nomination deadline.

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    Members Only 10% SherpaStore Discount

    Recoup your annual Membership dues in a single shopping trip! As a MarketingSherpa member, you'll get a 10% discount off everything you buy from our online store automatically.*

    • Easy -- Just login to your Membership account and click to the SherpaStore to start shopping. Your 10% discount will appear in your cart check-out.
    • Starts Instantly -- The second you start a Trial Membership.
    • Includes Summit Tickets -- That's up to $139.00 off per ticket.
    • 10% off Benchmark Guides -- Includes Search Marketing, Email Marketing and B-to-B Benchmark Guides.
    • Does not include Memberships, booths or sponsorships.
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    Membership Satisfaction Guarantee

    Membership is practically risk-free. Here's how:

    • Try Membership for free for seven days right now. We'll ship your new member packet within 24 hours; plus, you use your 10% SherpaStore discount right away. Cancel at any time during your trial and we will not charge you a cent. (Note: limit one free trial per individual per six month period.)
    • Cancel your annual Membership at any time by contacting Membership Services service@marketingsherpa.com. You'll get a full, pro-rata refund of all unused months of your Membership.
    • You'll get a Membership Dues Receipt via email that you can use for corporate reimbursement or perhaps taxes.
    • If a Member at your organization changes jobs, you can re-assign their Membership to another colleague quickly and easily. Just contact us and we'll change the user name, password, and ship out a new Membership Packet immediately -- at no additional charge.
    • For your convenience, your account will be automatically renewed at our *lowest* currently published, price each year. We'll give you advance notice via both email and postal mail prior to that charge so you can make any changes you'd like to your account beforehand.
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    Got questions? Member Services is standing by Monday-Friday 9am-7pm ET at (877) 895-1717.

    Product Details

    Pub Date Mar 2008
    Publisher MarketingSherpa
    Store ID #30416
    About MarketingSherpa

    Praised by The Economist, Harvard Business School's Working Knowledge Site, and Entrepreneur.com, MarketingSherpa is a research firm publishing benchmark data and how-to guidance for marketing professionals.

    Marketers read our exclusive Case Study newsletters every week, and thousands attend our annual Summits on email, subscription sales, and
    B-to-B marketing.