Save $5.00 when you buy the two most inspirational books in the history of advertising. Gift this set to staffers and bosses who need to understand the scientific rules behind truly great marketing and ad copy. Fun to read and fantastically useful.
Learn how to tweak your Web site's current text-copy so that search engines send you more traffic. Includes tips on picking the right keywords to optimize for (most marketers make mistakes at this.) Get entire kit - or buy parts separately...
Kids aged 4-7 and tweens aged 8-12 directly influence hundreds of billions of CPG, entertainment, apparel, and travel sales each year. Now, learn how you can influence them with the best books featuring hands-on advice
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Updated: August 11, 2008
