Step-By-Step Copywriting Course, 4th Edition

MarketingSherpa's Review: Have you ever gotten all fired up by a great book on copywriting ... but then you had a hard time applying the ideas to your own copy on a regular basis?

The problem is, most copywriting books preach about what to do, but they don't actually help you do it in a hands-on fashion.

Whether you are trying to write a direct mail package, an email campaign, a brochure, or marketing copy for a Web site, the new Step-by-Step Copywriting Course will help you:

• Revise the copy on your current marketing materials and Web site so you get higher conversions and better rankings.

• Get inside the minds of your customers and prospects, so you can write more compelling benefit-driven copy they'll respond to (instead of boring them with lists of features and empty boasts.)
• Save time and headaches when you have to write copy. Straight-forward rules and handy fill-in-theblanks worksheets make your job much easier.

Here's how it works:

First, the Course Handbook walks you through 10 lessons to improve your copy

You can take the Copywriting Course at your own pace, whenever is most convenient for your schedule.

Your Course Handbook contains 10 key lessons on specific aspects of copywriting that will make the biggest difference to your results. Each lesson includes practical rules, samples of successful copy to inspire you, and worksheets so you can practice your new skills. You'll learn:

• The 4 personalities of your customer and how to get each to respond to your copy.

• How to choose between long and short copy (long is NOT always better).
• The 6 proven headline styles and how to write each of them. Plus 21 words that make your headline POP!
• The 7 steps for turning your product's features into sales-generating benefits.
• How to add emotional triggers that increase the desire to buy.
• Tips on positioning your product or service so it's clearly better than the competition's.
• A formula for writing PPC search engine ads with high click throughs.
• 5 special considerations for Web copy that can make or break your sales.
• How to write Web copy that greatly contributes to higher search engines rankings.

Answers & Insights To Compare Your Work To

When you've finished each lesson, look in the back of the book for answers and insights from a professional copywriter. What a great way to judge your work and get some new, creative ideas.

Your Copywriting Course is risk-free because it's 100% money-back guaranteed

We at SherpaStore believe the Copywriting Course is one of the easiest ways you can improve your copywriting skills. It's a practical combination of proven rules, inspirational samples, hands-on exercises that can have you writing great SEO copy in no time.

If you've ever found yourself staring at a blank screen trying to come up with a great headline ... or you think your marketing campaigns should be getting better results ... or you'd like to improve your skill set to impress your boss (or get a new job), try the Copywriting Course for 30 days.

If you don't find it to provide excellent information and ideas, we'll gladly refund your purchase price. Stop struggling with creating copy that works... order now.

Here's what buyers say about this product:

"My brain is still REELING from all the information in your course! I have purchased tons of copywriting courses, but none have come close to the amount of information and skills contained in your course."
Diane Hughes
HNB Resources

"Like most writers, I thought I wrote decent sales copy. I was pleased with the copy I wrote for a client's product, and so was the client. However, as I worked through the book's 15 progressive lessons, I began to recognize several spots in my existing sales copy that could be more effective.

"This is the kind of thing that sets Thackston's book apart from the other Internet flotsam: ideas that the overnight Internet millionaires can't teach, a professional copywriter can.

"Suffice it to say that I will soon be putting Thackston's ideas into practice rewriting this client's sales page."
Mike Morgan
Reviewer
Ebook Reviews Weekly

"The major benefit of The Step-By-Step Copywriting Course is having in one location all the elements to determine an audience, find a language and a structure that might fit that target audience, and then write copy that attracts customer attention and invites them to act."
Terry Plank
Marketing Dir.
Academy of Web Specialists