Plus, two new Special Reports:
Improve your Google Ad ROI by using scientific data from a new Eye Tracking lab study. Features 64 full-color "heatmaps" of real searchers' reading & click patterns ; 5 copywriting tactics tested; which ad positions and bidding tactics work best.
Learn how to tweak your Web site's current text-copy so that search engines send you more traffic. Includes tips on picking the right keywords to optimize for (most marketers make mistakes at this.) Get entire kit - or buy parts separately...
Required reading for direct response marketers. Practical hands-on instructions in how to spreadsheet your customer database to find out which customers are your most valuable, and then create campaigns that make the most of this demographic.
Find out which copywriting tweaks could increase traffic from search engines:
Learn how to tweak your Web site's current text-copy so that search engines send you more traffic. Includes tips on picking the right keywords to optimize for (most marketers make mistakes at this.) Get entire kit - or buy parts separately...
Learn how to change a few words of copy on your web site to get lots more traffic from search engines.
Discover how to tweak your Yahoo! Search Marketing (formerly Overture) ad campaigns to better clicks and better ROI.
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Updated: August 11, 2008
