Required reading for direct response marketers. Practical hands-on instructions in how to spreadsheet your customer database to find out which customers are your most valuable, and then create campaigns that make the most of this demographic.
Want to get more useful results from your focus groups? America's top moderator created this how-to handbook that shows you how. Includes a career's worth of tips, tactics and step-by-step advice. Recommended for moderators and clients hiring them
Includes 70 charts and tables plus real-life advice from 200 professional services buyers on what marketing tactics work, what mistakes to avoid when pitching new accounts in marketing, consulting, IT and other professional services.
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Updated: August 11, 2008
