Pricing Psychology Report & 46 Ways to Raise Prices

MarketingSherpa's Review:
We like Marlene Jensen's book, Pricing Psychology Report, because it focuses on tested pricing data that you can start using right away. It is particularly useful for the publishing community.

Some points you'll learn:

• How to set prices to sell the most units for highest profit, which can be harder than you think.
  
• How to raise prices without losing orders.
  
• Whether to use "FREE" based on B-to-B or B-to-C marketing.
  
• How to test prices yourself.
  
  Table of Contents:
  Chapter 1: How to raise your price and get MORE sales
  Chapter 2: Using cents in your pricing
  Chapter 3: "Magic" numbers in pricing
  Chapter 4: "Poison" Prices
  Chapter 5: How to charge different prices to different groups legally
  Chapter 6: Psychological tricks in discounting
  Chapter 7: The psychology of negotiating prices
  Chapter 8: The Top 6 danger signs that you're seriously underpriced
  Chapter 9: More pricing psychology from more marketing gurus
  Chapter 10: Free online testing solutions - so you can test prices yourself
  Chapter 11: More price tests
  
  Companion Report:
  Ms. Jensen's new book, 46 Ways to Raise Prices... without losing sales! is the perfect complement to the Pricing Psychology Report. After you learn how to test and set prices, this report will teach you:
  
  
• 46 great tactics to test for yourself
  
• The secrets of making customers happy to pay higher prices
  
• How to figure out if you're being robbed (by yourself)
  
• 12 invisible ways to raise prices
  
  Table of Contents:
  Introduction - How to get the most from this book
  Section I - Opportunities provided by your competitors
  Section II - Change your customers
  Section III - Price-only changes
  Section IV - Product changes
  Section V - Product repositioning
  Section VI - Packaging changes
  Section VII - Distribution changes
  Section VIII - Promotion changes
  Section IX - Changes with salespeople & price negotiations
  Afterword
  
  About the Author:
  Author Marlene Jensen is a pricing strategy and new business expert. The consulting company she launched 11 years ago, Newsletter Group has helped some very big companies, such as American Express, AARP and Playboy, as well a number of small and medium-sized entrepreneurs. She has personally conducted almost 100 tests of pricing strategies -- as well as idea tests -- for her clients.
  
  These reports are available in PDF version only.
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